It’s Just What We Do
Imagine taking your kids on the trip of a lifetime, without stressing about the details. At Director’s Choice, we know how crazy it can be to wrangle an orchestra of adolescents, so we set out to build a company that would partner with band directors to make traveling a breeze.
In 1996, a group of Texas music educators realized the travel services available to them didn’t understand their unique needs. To fix the problem, they founded Director’s Choice, a one-stop shop where group leaders could find a partner who would deal with the headaches of group lodging and group airline ticketing- as well as a knowledgeable guide to help them discover the ideal performance, festival, or travel adventure for their unique ensemble.
Now, over two decades later, we’ve built a loyal following of music educators across the country. They partner with Director’s Choice, year after year, for one reason: We don’t simply sell destinations. We offer experiences their kids will remember for the rest of their lives.